How to generate income for your museum
Join this V&A Academy online course to explore the key considerations in commerce and enterprise to help you optimise your museum’s commercial activities.
Led by specialist staff from the V&A, and including the latest innovations in monetisation, this six-week online course considers core topics – such as how to create products, set up a shop, members’ organisations, understanding and engaging digital audiences, ticketed programmes, catering and events. These will complement and support the visitor experience, whilst also generating income.
The course will help increase your knowledge of how to identify and develop your institution’s assets and how to objectively assess where best to focus your efforts. You will also explore how to foster a culture of experimentation whereby ideas are tested and shaped.
This online course comprises live presentations, panel discussions, exclusive interviews, and group workshop sessions, designed to create an engaging and interactive experience in whichever time zone you are joining from.
