Communications Manager

Watershed are looking for a Communications Manager to work with the Head of Communications to manage our marketing and communications across all relevant channels, with the aim of achieving growing engagement from all respective audiences and stakeholders.

You will develop and deliver an effective communications strategy across the creative programme (including digital, marketing, advertising, and PR) that deepens audience engagement and develops a strong audience base in collaboration with the Head of Communications, Communications Manager (Creative Technology) and key members of the Creative Team.

Reporting to the Head of Communications you will effectively profile the work of Watershed and maximise opportunities with the following key areas of responsibility: press, print and media advertising, evaluation and research.

Click here to find out more and to apply.

Main responsibilities

• Lead on the production and publishing of marketing related to the cultural programme and the activity of the organisation.
• Undertake media planning and buying – including campaigns, outdoor media sites and print advertising.
  Line manage and support the Communications Co-ordinator carrying out all expectations as outlined in the Management Guidance for managers at Watershed detailed on the Staff Website.
• Ensure that the relevant data is effectively and efficiently captured for organisational reporting, project evaluation and measuring success.
• Manage ongoing relationships with regional and national press which includes working with and maintaining relationships with agencies and key local press, dealing with press enquiries and acting as a spokesperson where necessary.
• Manage ongoing relationships with external partners and freelancers including design and advertising agencies
  Contribute to the development and implementation of the organisation’s communications strategies.

Key performance indicators

• Marketing, press and profile raising campaigns for Watershed in collaboration with the Head of Communications are successfully created and implemented.
  Evaluation is up to date and intelligence shared with relevant teams across the organization.
• Watershed has regular profile in local and national media.
  Team members are well managed, effective, motivated and developed.

Essential criteria

• Experience of developing and implementing communication and marketing plans, strategies, campaigns and projects.
• Excellent interpersonal skills with the ability to form productive, professional working relationships with a diverse range of individuals and groups.
• Experience of managing and motivating a team or individual.
  Ability to develop creative communication ideas and translate sometimes complex subject matter into inspiring and accessible messages.
• Able to communicate persuasively with a broad range of organisations, groups and individuals.