Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passionate about bringing art and audiences together, says Cath Hume.
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone has the details.
Top-down programmes will never bring about meaningful change, says Cath Hume – so it’s time for arts organisations and funders to shift their approach.
How can we best develop leaders for the future? Cath Hume suggests we start by creating more leadership opportunities throughout the organisation.
Over 25 years the role of cultural marketers has expanded, but the focus remains on audience relationships. Cath Hume examines the changes and challenges.
What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey mapping.