Successful membership schemes build stronger audience connections
Cultivating strong audience relationships is essential for sustainability. And that loyalty is crucial to achieving this goal, wri…
Editorial Partner: AMA
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
Join the Arts Marketing Association
Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
From this partner
Partner Pod: Surviving permacrisis
Are the arts locked in a permacrisis? How do we survive it if so? How long until we get back to 'normal'? Join Robin Cantr…
The making of future leaders
Leadership in the arts has always been a vital component of the creative process. But, as Sean Hanly says, the key to successful l…
The ticket levy
Using a ticket levy as part of a capital campaign can generate much needed funds. Lucy Costelloe argues the benefits.
Much more than ticketing: your box office is vital for success
The box office provides much more than just the ability to sell tickets. It’s important, says Natalie Watson, to use th…
Mission should inform everything
Being purpose driven and mission driven through the pandemic set Farnham Maltings up for success long into the future, just when t…
Taking practical steps on the road to recovery
As the four countries of the UK start to offer financial lifelines to venues wanting to reopen, Priya Patel explains how the Arts…
Rising to the challenge of reopening
Adopting a creative approach to tackle opening in a Covid-safe environment could give venues the edge and help them come out the o…
Building online relationships with supporters
In the current climate it’s time to adapt digital fundraising strategies and look at how your data can help boost online don…
Getting operationally ready
Innovative solutions to emerging problems are showing how much can be achieved right now, but getting operationally ready for the…
How to help audiences choose donations and ticket exchange
Audiences like to feel personally responsible for bringing about positive change, says Sean Hanly, so giving them the chance to co…
Why great customer service isn’t enough
It’s time we all started thinking of ourselves as experience makers. Lasting memories and positive emotions can be created a…
When gut instinct can lose you audiences
Intuition can take you only so far. You’ll be more successful at retaining audiences and reviving lapsed attenders if you us…
Let’s talk fundraising tactics
Finding creative ways to grab donors’ attention is at the heart of successful fundraising campaigns. Conor Coyle shares…
How collaborative are you really?
Teams can fall into working in isolation, rather than together for a common purpose, in organisations of any size. Nick Stevenson…
Why failing fast can be good for you
What can you do if your event is approaching but your marketing campaign isn’t achieving its desired effect? If you’ve…
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