For people reluctant to pay to see a full-length Shakespeare play, the RSC’s open-air, non-ticketed theatre staging amateur…

Alison Fordham explains how IF: Milton Keynes International Festival’s programme of outdoor events is a key audience develop…

Partnering with Areas of Outstanding Natural Beauty has created opportunities for Activate to bring exciting contemporary art…

Outdoor events have been key to attracting tourists to Kent’s coastal towns and driving culture-led regeneration, says Sarah…

A research project examining Leicester’s 24 arts festivals uncovered interesting insights into audience behaviour and prefer…

Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks P…

What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey…

Changing the role of the box office at Vancouver’s summer Shakespeare festival from an operational one to a marketing one re…

Has music become too pigeon-holed into distinct genres? Tony Haynes asks how we can truly promote cultural diversity when the oppo…

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable communi…

Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genr…

Why would a cultural venue install a swimming pool? Alexia Jacques Casanova charts the evolution of inclusive and participatory pr…

Presenting theatre in pubs and social clubs can help breathe life into communities and engage non-arts audiences. Rod Dixon explai…

Open House arts festival took a risk when it moved from Belfast to Bangor in Northern Ireland, but one that is paying off now that…

On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making…

The DCMS has published an ‘action plan’ to help cultural organisations make the best use of new technology.

Mandy Precious considers herself lucky to have discovered the arts, but are the next generation getting the same chances she did?

A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.

A new model of digital distribution is giving rural communities the chance to see filmed performances of dance, opera and theatre…

Julie Bécaud, now a researcher at the Scottish Maritime Museum, explains her first steps into the arts in the UK.

Museums and galleries are urged to regularly extend opening hours and put on after-hours events, which are estimated to be worth a…

Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal ho…

A research project that toured an Indian play around Lincolnshire has uncovered challenges around staging and touring diverse arts…

Enthusiasm for theatre and live music has grown over the past year and more adults than ever consider going to a live performance…