What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple&rsquo…

In the lead-up to the opening of new venues in Hong Kong’s West Kowloon Cultural District, Anna CY Chan is embracing technol…

How did Sadler’s Wells manage to increase its membership and ticket sales while cutting discounts and other incentives? Seba…

When project funding slowed after the financial crash, Jaybird Live Literature was unable to put on the technically complex poetry…

Messages to arts audiences tend to focus on getting people to attend, but do little to trigger the strong feelings that will creat…

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torregg…

For Joe Mackintosh the first three years of the Creative People and Places investment programme has passed in the blink of an eye…

Oldham Coliseum’s new extension will provide access for everyone to future-proof itself in a borough that is home to many pe…

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied custo…

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the…

Freedom Studios recently filmed and broadcast a performance live from multiple mobile phones. Imran Ali explains how.

Creating effective social media messaging and engaging digital content takes time and careful planning. Sarah Leech describes the…

Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising…

Scottish Ballet’s first digital season gave the company the opportunity to experiment with new technologies, but would audie…

A cross-artform project aims to address the challenge of encouraging people to engage with new or experimental work and find effec…

Noticing that families were under-represented in their audiences, art galleries in the North of England decided to take a collabor…

Almost half of respondents to a YouGov poll said more young children must learn a classical instrument if the artform is to surviv…

Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools…

A ‘pay it forward’ pilot campaign aimed to help families most in need attend dance theatre performances, but it wasn&r…

  Tim Baker explains how SMART objectives can make challenging aims – such as engaging more young people – a…

Every child in the last year of primary school in the London borough of Newham has the opportunity to see world-class theatre for…

Junior arts workers are often the most in touch with audiences, but can struggle to make their voices and ideas heard. Laraine Pen…

When her circus arts company was invited to perform in a library, Camille Bensoussan feared there would be endless health and safe…

Programming both Cantonese and western opera, the Hong Kong Arts Festival has a challenge when it comes to audience development. T…