Are free and discount ticket schemes key to reaching new audiences or do they simply benefit existing bookers? Michael Volpe share…

A simple repertoire scoring system is far more effective than a crystal ball for predicting the popularity of a programme, setting…

Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a n…

Tourism has been in decline in England’s seaside towns for years, but now a network bringing world-class circus and str…

The financial imperative to sell tickets can lead to a ‘bums on seats’ mentality, but a different approach has helped…

Don’t be afraid of fun, catch them early and remember that everyone loves LEGO – Michelle Lally shares her tips for en…

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better an…

Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.

As technology becomes an increasingly distracting force, it’s down to live entertainment to tempt people to set aside their…

Live entertainment is still a big draw for the Netflix generations, but how should arts organisations go about building relationsh…

A research project into audience development practices across Europe has issued a set of recommendations and guides for cultural o…

Digital platforms enhance audience engagement in museums and galleries but can the same be done in the performing arts? Ben Walmsl…

Performing in concert halls around the world makes setting ticket prices tricky. So, explains Jane Donald, the RSNO begins by aski…

Presenting social issue dramas and storytelling events in a pub in Newport is reaching audiences looking for entertainment rather…

Does dynamic pricing actually benefit theatre producers or audiences? Steve Rich isn’t convinced.

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate th…

After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visitin…

Joe Hallgarten proposes a new solution to the uncomfortable fact that attendance at taxpayer-subsidised arts events remains stubbo…

Many international dance companies tour the UK thanks to the Dance Consortium, but venues, young dancers and many others also bene…

In a bid to listen more to its audiences, Manchester’s Royal Exchange Theatre launched a collaborative project that resulted…

The concert-going experience is the same as it was over a century ago – it’s time to make some changes. David Taylor s…

Watershed in Bristol has learnt from its customers with hearing impairments how to be more welcoming, including by learning basic…

Graeae has successfully developed D/deaf and disabled audiences across the UK. Richard Matthews explains the principles and strate…

PR is about so much more than column inches, but how do you measure a campaign’s success? Amy Finlayson guides us through he…