Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data….

The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers…

Is your organisation’s Facebook page failing to gain traction? Paul Taylor shares ten essential tips to boost your profile.

Taking inspiration from the local community for a new musical about a nightclub proved so successful for Oldham Coliseum that they…

Selling new work to audiences and venues can be difficult enough, but how do you sell a new artform like storytelling? Naomi Wilds…

The Orchestra of the Swan has found a formula for boldly commissioning new works that pleases both composers and audiences. David…

Facebook Live has helped The National Gallery get closer to a worldwide audience. Tamara El Assawi shares what they’ve learn…

At the end of a three-year project touring contemporary theatre to small venues in the north east of England, Annabel Turpin and K…

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains…

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promo…

Community engagement teams have been visiting every neighbourhood in Hull to make sure no one misses out on this year’s prog…

Chelsea Theatre’s Community Development Manager Michelle Abbey discusses her career engaging audiences and promoting diversi…

As a growing number of children are being home-educated, Christopher Connolly explains how Dance Manchester is reaching out to thi…

Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its…

Can free editorial and reviews get your message across just as well as paid-for advertising? Teresa Crowley explains how to calcul…

Tired of seeing classical music magazines filled with middle-aged white faces, James Fleury proposes four ‘mental makeovers&…

At Spektrix’s annual conference Vikki Heywood explored the mindsets and mythologies that influence the performing arts today…

Tate Liverpool’s work with local universities enhances its education and audience development programmes. Michael Birchall r…

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts…

How can arts organisations ensure they matter to their audiences and funders? Sara Lock has been learning from Nina Simon, author…

When he arrived at Queen’s Theatre Hornchurch, the board labelled him a maverick. A year on, Douglas Rintoul reflects on the…

Fears that existing arts audiences resist ‘more diverse artistic product’ appear to be unfounded, ArtsProfessional&rsq…

The majority of theatres do not think screenings have affected their touring, and audiences still attend live events.

How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characte…