The digital installations at Tate Modern’s new extension not only show previously hidden treasures, but also appeal massivel…

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Disappointed with the aggressive nature of today’s arts marketing, Ben Walmsley explores the potential benefits of a more di…

Visitor numbers may have grown, but the diversity of museum-goers in London has hardly changed over the past ten years. James Does…

Now that we have all gone digital, the next challenge is to find out much more about our online audiences, says Katie Moffat.

Annual reports reveal the city’s largest theatre spaces broke income targets and increased profits last year.

Mark Robinson finds Nina Simon’s book essential reading for anyone trying to reach those disengaged from the arts. 

Disabled music fans and their assistants attending events such as Glastonbury and Latitude Festival brought an estimated £7….

Cardiff’s first international festival celebrated what Wales is most famous for – the human voice. Graeme Farrow refle…

AP asked arts organisations across the country for their top tips for using their box offices as effectively as possible. Here&rsq…

Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two…

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development t…

Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience,&…

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organ…

Major audience development initiatives may be inspiring, but most arts organisations can learn more from what the smaller players…

To engage visitors, a museum must start by cultivating dialogue between its staff members, says Corinne Estrada. 

Home Live Art’s interactive literary salon event sold out quickly, but when she met the audience Mimi Banks was surprised. S…

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would ben…

The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.

Plans for a Leeds-based centre for excellence in dance and a “world-leading hub for dance” in East London are aiming t…

An interactive light and sound installation recently connected neighbours in a former coal mining area. Debbi Lander explains how.

Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and w…

An interactive guide to Kettle’s Yard’s collection is engaging a wide audience online. Lucy Wheeler shares what she ha…

Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some…