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David Reece
Deputy Chief Executive at Baker Richards
[email protected]
Baker Richards
From this author
Intelligent risk-taking
What do we mean by being data-driven?
What the arts can learn from LEGO
Programming, price, people and the pendulum of power
Audience behaviour: Where do we go from here?
The price is wrong
Time for a new pricing model? Part 2: Subscriptions
Time for a new pricing model?
Weathering the inflationary storm
What does your pricing say about you?
Planning in a time of radical uncertainty
The many roads to recovery
Discounting: The Good, the Bad, and the Ugly
Segment your way to success
Turn your marketing upside down
Knowing the score
Are you pricing dynamically?
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