One-stop-shop for impact evidence
A new online resource aims to help officers working in local authorities to make a better case for the role of the arts in achievi…
Posts
Creating web content in context
John Birchall discusses the potential conflicts and tensions behind creating future-proof web content.
Fundraising made easy
David Dixon is convinced that fundraising in the arts sector is relatively easy, provided arts organisations make good use of…
Diversity planning
Jenny Williams suggests some questions the arts sector should be asking in response to the 2011 Census findings relating to e…
Sector misses out on the ‘big data opportunity’
A philosophy of dependence, subsidy and market failure are divorcing the cultural sector from the benefits of data-driven policy a…
The source of being smart
What does working smarter in the arts sector mean? Julie Tait describes a project exploring staffing, technology and audience data…
Personal connections
Now that ticketing means interfacing with customers via websites, smartphones and social media, Roger Tomlinson reviews the advanc…
Marketing with customer insight
When it opened in 2009 the cinema screen at the Grove Theatre in Dunstable saw average audiences of about 40 people, but data-led…
iPaddy power
Ellie Manwell explains how bringing digital technology into the gallery space is helping Dulwich Picture Gallery enhance the visit…
If you treasure it, measure it?
The wellbeing agenda is developing alongside a demand for evidence-based practice. Daniel Callcut explores what this means for art…
Who’s using your personal data?
Roger Tomlinson treads carefully in the minefield of EU Privacy Directives and the so-called ‘UK cookie law’ which comes into…
Keeping supporters sweet
Christopher Goodhart extols the virtues, and the business case, for ensuring data accuracy in supporter communications
Green measures
A new set of environmental performance benchmarks for performing arts venues and major festivals have been published by environmen…
No more blind data
Jane Donald and Sam Stone explain how the RSNO is meeting the challenge of understanding its geographically disparate audience bas…
Ask the right questions
Esther Ferry-Kennington calls for a more strategic approach to audience data collection and interpretation
Strength in numbers
Scotland has more in common with Philadelphia than we might think. Pamela Bailey shares the fruits of US-style collaboration
Empowered ticketing
Roger Tomlinson takes a snapshot of the wide range of options available these days to arts organisations that sell tickets
On target
Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very p…
CRM starts at the box office
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not real…
Assessing the crowd
Evaluating un-ticketed events in ways which are meaningful and sustainable is a challenge that Anne Torreggiani has faced on many…
Support for digital development
A new £500,000 research fund for digital technology projects has been launched to help arts and cultural organisations conne…
Online presence
I’ve spoken here before about the benefits of the internet in bringing creative communities together, but how can we directly enga…
If this is failure, we could do with a lot more of it
David Brownlee on our audience development story
Making your mark
Sarah Thelwall on a new benchmarking system for smaller arts organisations, and why the sector needs it
