How to… develop a CRM strategy
How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? He…
Posts
Letting youth lead the way
National Trust venues are engaging with new audiences by empowering young people to run events with local communities, says Hattie…
Liverpool stands by ‘insulting’ logo design competition
The city region authority is offering a prize of £800 for a “simple but visually impactful” design to be used ac…
Also this week…
As Tate Modern's latest art installation starts to melt away, AP's Jonathan Knott reflects on how art can play a role…
Capturing the essence
When invited to carry out a creative evaluation of the first three years of Creative People and Places, Sarah Butler decided that…
Engaging audiences on tour
While touring three productions around the UK, Unlimited Theatre developed a model for working with venues to engage local audienc…
Review highlights evidence of class bias in arts funding
The tendency for people from higher social grades to be more likely to attend arts events is down to a mismatch between current fu…
Fighting for customer attention
Just providing entertainment is no longer enough to draw in audiences. But by focusing on what people value, arts organisations ca…
Waltham Forest embraces urban nature for culture year
London Mayor Sadiq Khan said the borough’s diversity was ‘an asset to be unlocked’.
A different kind of dialogue
Approaches to assessing cultural value are stuck in a financially reductionist ‘value = money’ orbit. We should be exa…
Rules to shake up city theatre
The city theatre in Ghent, Belgium has a new rulebook, aiming to open it up to the independent scene and international touring. Mi…
Doing the impossible
The success of Hull City of Culture shows what can be achieved in the arts when we come together to achieve a common goal. Positiv…
Are we misunderstanding cultural democracy?
Has Arts Council England got cultural democracy wrong? Steven Hadley and Eleonora Belfiore argue for a more thorough questioning o…
Disabled people more engaged with arts than ever, figures reveal
Data from the Government’s Taking Part survey also suggests that 2017/18 saw record levels of arts engagement in England as…
The craft of captioning artworks
If artists want an authentic response to their work, they need to give viewers a way in, argues Eleanor MacFarlane.
Cultural value research hub backed by 5-year funding
The research centre will aim to “pre-empt the needless wheel-spinning, data-churning and combative cross-talking that has ch…
“Class gap” holds back young people from the arts, finds research
Two reports commissioned by Arts Council England found that cost and lack of confidence are major barriers to youth engagement.
‘Donut’ venues boost community engagement, report finds
Three outer city venues around Leeds were found to have generated committed core audiences in areas perceived as barren.
The potential of grassroots culture
Grassroots culture undeniably delivers huge benefits to communities and local economies, but Martin Cox believes it could also res…
Brexit voters more likely to shun the arts, research finds
Arts and museum attendance are higher predictors of Remain voting than arts participation and library usage, both of which are les…
Data map reveals levels of arts engagement across England
The data will be used by Arts Council England to inform a £24m investment in new areas through its Creative People and Place…
Wearing new shoes
What would you discover if you played the role of a new visitor to your venue? Lisa Baxter explains the value of customer journey…
Tensions between the everyday and the exceptional
How can we make the arts an everyday experience for everyone? Michael Eades explains why he believes in the power of grassroots ar…
The elusiveness of everyday culture
What – or who – needs to change to achieve cultural democracy and how can we remove the tension between official and e…
