Embracing the mobile box office
Meet your customers’ expectations of mobile responsiveness and you will be rewarded with loyalty. David Wright profiles two…
Posts
A seamless user experience
Online and mobile ticketing is the new normal. But the frustrations of ticket buyers – and box office staff – must be…
Are you sure the price is right?
Your box office data could be key to unlocking a higher income stream from satisfied customers who are willing to pay more for you…
Maximising the marketing
Giving its ticketing agents a direct link to its box office system is allowing the Royal Court Theatre to reach a wider audience,&…
Making ticketing work smarter
Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organ…
Secondary ticket sellers come under CMA scrutiny
Views are invited on whether secondary ticket platforms are offering consumers sufficient information to allow them to make inform…
Going it alone
Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would ben…
Arts should “do more” to protect from botnet ticket tout attacks
An independent report has found significant problems in the ticket resale market, which both primary and secondary sellers must ad…
We will connect you
A new box office system has built a stronger link between London’s Dominion Theatre and its ticket agents, who can now sell…
The road to self-sufficiency
When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office mana…
Meeting the challenges of the new arts economy
To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the f…
The engagement bubble
What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and…
Stopping the decline
A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn e…
Up in the clouds
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a clo…
Growth for regional theatres as ticket prices rise
More theatre goers enjoyed a greater choice of productions in 2014, according to the first comprehensive analysis of sales data fr…
Airline-style pricing experiment pays off for arts centre
The Firestation arts centre in Windsor has increased revenues while avoiding a drop in audience numbers by using the ‘rising…
Arts sector to inform review of ticket resale market
An independent review is examining the effect of new consumer protection measures on the online ticket resale market.
Raising our game
Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.
A successful start
Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a be…
Risks worth taking?
Who really benefits from ‘pay what you can’ and ‘pay what you decide’ ticketing offers? Two organisations…
Rapid results
An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, expla…
A treasure trove of data
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing an…
Making everything easy
An easy, flexible ticketing system has boosted sales for a family show in an inflatable theatre that itself makes theatre-going an…
Expert advice on fundraising challenges
As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fun…
