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Guy O’Donnell explains how Sherman Cymru is encouraging first-time attenders, and making sure they return, through a pioneering new project.

The arts has a place in everyone’s lives and so starting this October we will host special Sherman 5 nights across our programme which will allow first-time audiences to experience a whole new world right here in Cardiff.

Sherman Cymru is delighted to be one of five organisations from across the UK to be selected by the Paul Hamlyn Foundation to be awarded a substantial gift to enable us to ensure that the theatre is accessible for all people and communities.

Sherman 5 is a five-year scheme which will allow us to engage with new audiences from disadvantaged communities in Cardiff and beyond, and develop their interest in the performing arts... Keep reading on Wales Online