Offering ticket concessions at the Metropolitan Opera isn't as straightforward as it might seem. Anthony Tommasini explains why.
One of the first measures Peter Gelb instituted when he arrived as general manager of the Metropolitan Opera in 2006 was to introduce a rush ticket program, which offers up to 100 or so $25 tickets in prime seating locations for each performance. Surprisingly, people are still grumbling.
In principle, it should not be so hard to make discounted seats available. In practice, devising a fair and easy way to offer inexpensive tickets is more complicated than you might think. Recently, as he was gearing up for the Met’s new production of Lehar’s “The Merry Widow,” Mr. Gelb talked about the tweaks that have been made in recent months to the rush ticket program. It’s a lesson in the difficulties of giving something away for almost nothing... Keep reading on the New York Times
One of the first measures Peter Gelb instituted when he arrived as general manager of the Metropolitan Opera in 2006 was to introduce a rush ticket program, which offers up to 100 or so $25 tickets in prime seating locations for each performance. Surprisingly, people are still grumbling.
In principle, it should not be so hard to make discounted seats available. In practice, devising a fair and easy way to offer inexpensive tickets is more complicated than you might think. Recently, as he was gearing up for the Met’s new production of Lehar’s “The Merry Widow,” Mr. Gelb talked about the tweaks that have been made in recent months to the rush ticket program. It’s a lesson in the difficulties of giving something away for almost nothing... Keep reading on the New York Times