After weeks of speculation about the future of Twitter, Adam Koszary asks how cultural organisations might deal with the void left in a Twitter-free world.
'The premature predictions of Twitter’s death probably have a lot of digital marketers sighing in relief: “Oh thank god, we don’t have to try and be funny anymore.
Twitter has always been problematic for cultural organisations. We all know it’s important, that important people are on it, and that a lot of important news, memes and debate start on it. But we’re also aware that it drives very few clicks, that it’s difficult to stand out, and that it often takes a lot of effort for very little return.
Perhaps more than any other social media platform (except TikTok), Twitter and its users require you to play by their rules to succeed - and those rules are set by the community as much as Twitter itself. You need to know what’s trending, you need to have a compelling voice and you need to have conversations, not just post adverts. When you get it right, it’s incredibly powerful...' Keep reading on The Audience Agency.
'The premature predictions of Twitter’s death probably have a lot of digital marketers sighing in relief: “Oh thank god, we don’t have to try and be funny anymore.
Twitter has always been problematic for cultural organisations. We all know it’s important, that important people are on it, and that a lot of important news, memes and debate start on it. But we’re also aware that it drives very few clicks, that it’s difficult to stand out, and that it often takes a lot of effort for very little return.
Perhaps more than any other social media platform (except TikTok), Twitter and its users require you to play by their rules to succeed - and those rules are set by the community as much as Twitter itself. You need to know what’s trending, you need to have a compelling voice and you need to have conversations, not just post adverts. When you get it right, it’s incredibly powerful...' Keep reading on The Audience Agency.