Analysis from Colleen Dilenschneider suggests cultural institutions must be cautious of pent up and deferred demand when tracking visitor numbers.
Pent-up and deferred demand borne of pandemic-related closures has largely been satisfied at the close of the third quarter of 2022. Here’s what this means as your organization considers its attendance projections.
It’s been a strange couple of years for the cultural industry (and humanity in general), to say the least. Since the pandemic started closing the doors of beloved cultural entities across the United States and around the world, executive leaders have grappled with questions of institutional survival, strategy, and solvency. Many cultural organizations suffered staggering attendance losses in 2020 due to the pandemic.
And as they began to reopen again, entities next faced concerns about “getting back to normal” – “normal” often meaning our 2019 attendance and operating conditions. For better or worse, one thing that’s become clear is that there may in fact be a new normal, wherein conditions may be less durable than before the pandemic...Keep reading on colleendilen.com
Pent-up and deferred demand borne of pandemic-related closures has largely been satisfied at the close of the third quarter of 2022. Here’s what this means as your organization considers its attendance projections.
It’s been a strange couple of years for the cultural industry (and humanity in general), to say the least. Since the pandemic started closing the doors of beloved cultural entities across the United States and around the world, executive leaders have grappled with questions of institutional survival, strategy, and solvency. Many cultural organizations suffered staggering attendance losses in 2020 due to the pandemic.
And as they began to reopen again, entities next faced concerns about “getting back to normal” – “normal” often meaning our 2019 attendance and operating conditions. For better or worse, one thing that’s become clear is that there may in fact be a new normal, wherein conditions may be less durable than before the pandemic...Keep reading on colleendilen.com