A Minneapolis theatre, recently on the verge of oblivion, has been revived by an innovative subscription scheme, seeing patrons pay monthly for unlimited access to shows. Euan Kerr reports.
Things are looking up at the Southern Theater.
The Minneapolis theater, an old vaudeville house with walls and a proscenium arch that bear the scars of decades of shows, had a near-death experience a few years back because of financial mismanagement. Now an audience membership plan called "ARTshare" is turning things around.
ARTshare works like this: For an $18 per month membership, people can see as many shows at the Southern as they like. The companies, which range from dance groups to theater and comedy, perform in repertory. Each gets a little money and technical support for shows... Keep reading on MPR News
Things are looking up at the Southern Theater.
The Minneapolis theater, an old vaudeville house with walls and a proscenium arch that bear the scars of decades of shows, had a near-death experience a few years back because of financial mismanagement. Now an audience membership plan called "ARTshare" is turning things around.
ARTshare works like this: For an $18 per month membership, people can see as many shows at the Southern as they like. The companies, which range from dance groups to theater and comedy, perform in repertory. Each gets a little money and technical support for shows... Keep reading on MPR News