Many Black creators have felt ignored by the TikTok app’s algorithm. Arit John reports on a new incubator aimed at opening doors for the Black creator community.
At first, Kirby Dockery found the thought of joining TikTok overwhelming. There were so many questions: “How do I record? What’s the beauty effect? How do I do green screen?” But she quickly proved to be a natural.
Her Black history videos — take her explainer on the origins of the Aunt Jemima logo, for instance — and glimpses into her career as a singer and songwriter who worked with the likes of Rihanna gained Dockery 250,000 followers. In January, she applied for a new TikTok incubator, a three-month program specifically aimed at helping Black TikTok users build their brands on and off the platform.
From late February to early May, the program’s 100 participants attended bi-weekly training sessions and town halls, went to breakout sessions with TikTok staff and... Keep reading on Los Angeles Times.
At first, Kirby Dockery found the thought of joining TikTok overwhelming. There were so many questions: “How do I record? What’s the beauty effect? How do I do green screen?” But she quickly proved to be a natural.
Her Black history videos — take her explainer on the origins of the Aunt Jemima logo, for instance — and glimpses into her career as a singer and songwriter who worked with the likes of Rihanna gained Dockery 250,000 followers. In January, she applied for a new TikTok incubator, a three-month program specifically aimed at helping Black TikTok users build their brands on and off the platform.
From late February to early May, the program’s 100 participants attended bi-weekly training sessions and town halls, went to breakout sessions with TikTok staff and... Keep reading on Los Angeles Times.