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The ‘Museum of Ice Cream’ is a result of the growing trend for museum ‘experiences’ such as the Rain Room – essentially a museum of play. But can play be timed, ticketed and physically circumscribed, asks Alexandra Lange.

The sprinkles got to me first: After Boomerangs on banana swings, the second-most-popular ’gram from the Museum of Ice Cream seemed to be kid-buried-in-the-sprinkle-pit. When the museum premiered in New York in 2016, all the sprinkle pictures confused me... Keep reading on Curbed

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