British Museum ventures into NFT sales

The British Museum is dipping its toe into non-fungible tokens (NFTs) by selling more than 200 digital postcards depicting the work of Japanese printmaker Hokusai.

The museum has partnered with French start-up LaCollection to deliver the initiative on a platform dedicated to digitalising museum and institutional collections.

LaCollection.io will launch on September 30 to coincide with the museum’s new exhibition Hokusai: The Great Picture of Everything.

Produced by the British Museum, common NFTs will be priced around £365, with rare and unique NFTs expected to go up for auction.

If an NFT is resold at a secondary market, British Museum will be entitled to 10% and LaCollection to 3%.

“It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels,” the museum's Licensing Manager Craig Bendle said.