Edinburgh Fringe announces JetBlue sponsorship deal

Edinburgh Festival Fringe Society has revealed a new sponsorship deal with JetBlue.

The deal involves JetBlue supporting the Fringe Society’s Keep It Fringe US fund. Launched in April, the scheme aims to raise $350,000 to support 50 US-based artists to perform at the festival in 2025.

The partnership follows a new route launched by the American airline to the Scottish Capital. 

Shona McCarthy, Fringe Society Chief Executive, said: “We are delighted to be partnering with JetBlue, whose value offering for transatlantic travellers will hopefully make it easier and more affordable for US artists and performing arts pioneers to visit Edinburgh."