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After recent high profile clashes between mobile phone users and theatres, John J King warns theatres to stop scolding people for using technology if it wants to maintain its audience.

“We work hard on stage to create a world that is being totally destroyed by a few, rude, self-absorbed, and inconsiderate audience members who are controlled by their phones.”—Patti LuPone, after snatching a phone from a patron’s hands mid-show.
“I’ve learned a lot about the theatre in the past few days—theatre people are really passionate and have been very willing to educate me.”—Nick Silvestri, the Hand to God cell phone “cad.”
It was a rocky summer for the cell phones and theatre.... Keep reading on HowlRound