With shoppers looking for more enhanced in-store experiences in 2016, Tim Plyming expects retail to partner with the arts for Secret Cinema-style immersive events.
This past festive period continued the trend of breaking all records for online sales – but predictions about the growth of online shopping leading to the demise of the physical shopping trip seem to have been far off the mark. The high street continues to draw shoppers in their millions, seeking physical experiences that are as much about satisfying the need for leisure and entertainment as the purchase of products.
Customers are demanding enhanced experiences in their face-to-face store visits, so where will retailers turn for expertise in ramping up the physical experience? The arts sector is of course the natural answer – being brilliantly placed to help retailers understand how to deliver memorable and shareable experiences... Keep reading on Nesta
This past festive period continued the trend of breaking all records for online sales – but predictions about the growth of online shopping leading to the demise of the physical shopping trip seem to have been far off the mark. The high street continues to draw shoppers in their millions, seeking physical experiences that are as much about satisfying the need for leisure and entertainment as the purchase of products.
Customers are demanding enhanced experiences in their face-to-face store visits, so where will retailers turn for expertise in ramping up the physical experience? The arts sector is of course the natural answer – being brilliantly placed to help retailers understand how to deliver memorable and shareable experiences... Keep reading on Nesta