Cat Palmer explains why she thinks more arts organisations should include challenge events as part of their fundraising strategy.
Back in December 2015, I wrote about using Giving Tuesday to launch Wiltshire Music Centre’s Vitality Bath Half Marathon campaign. Now I’d like to talk about something broader: why I think arts organisations should consider including challenge events as part of their fundraising strategy.
They’re risky. They’re time-intensive. They can be difficult to convert one-time donors into regular supporters. In short, they’re not the most effective way to spend our time as fundraisers when we already have so many competing demands on our time.
However, although these things are true – and are probably why the Sage Gateshead’s... Keep reading on Arts Fundraising & Philanthropy
Back in December 2015, I wrote about using Giving Tuesday to launch Wiltshire Music Centre’s Vitality Bath Half Marathon campaign. Now I’d like to talk about something broader: why I think arts organisations should consider including challenge events as part of their fundraising strategy.
They’re risky. They’re time-intensive. They can be difficult to convert one-time donors into regular supporters. In short, they’re not the most effective way to spend our time as fundraisers when we already have so many competing demands on our time.
However, although these things are true – and are probably why the Sage Gateshead’s... Keep reading on Arts Fundraising & Philanthropy