Duncan Webb explains how a different approach to marketing can attract people less willing to venture outside of their cultural comfort zone, and therefore reach new – even politically conservative – audiences.
In my last post, I suggested that the US performing arts sector is not doing a particularly good job of reaching politically conservative Americans. Excellent work is being produced on today’s stages — addressing issues important to many liberals, such as social justice, inequality and environmental sustainability — but this art is not getting to those whose perspectives we might want to influence. So instead of effecting change, we have projects like Michael Moore on Broadway in The Terms of My Surrender, which essentially ra... Keep reading on Clyde Fitch Report
In my last post, I suggested that the US performing arts sector is not doing a particularly good job of reaching politically conservative Americans. Excellent work is being produced on today’s stages — addressing issues important to many liberals, such as social justice, inequality and environmental sustainability — but this art is not getting to those whose perspectives we might want to influence. So instead of effecting change, we have projects like Michael Moore on Broadway in The Terms of My Surrender, which essentially ra... Keep reading on Clyde Fitch Report