Virtual reality and techy exhibits seem cool, but the key to attracting visitors is to improve offsite technology, such as social media and ticketing platforms, says Colleen Dilenschneider.
Cultural organizations are doing technology wrong. Or, more accurately, they may not be focusing on their most immediate tech-based opportunities to inspire and support visitation.
When it comes to onsite technology – such as virtual reality, techy exhibits, and mobile apps – cultural entities (and museums in particular) are generally enthusiastic and chatty. These initiatives are the basis of many industry conference sessi... Keep reading on Colleen Dilenschneider's blog
Cultural organizations are doing technology wrong. Or, more accurately, they may not be focusing on their most immediate tech-based opportunities to inspire and support visitation.
When it comes to onsite technology – such as virtual reality, techy exhibits, and mobile apps – cultural entities (and museums in particular) are generally enthusiastic and chatty. These initiatives are the basis of many industry conference sessi... Keep reading on Colleen Dilenschneider's blog