William Norris lays into boring arts marketing copy, saying organisations shouldn’t be using routine headlines and text to sell a product as exciting as artistic performances.
Each year I attend the Arts Marketing Association conference. Even though I’m now a ‘recovering’ marketer, I find it incredibly useful. Marketing isn’t just about selling tickets but about understanding audiences, developing the right products for them and ensuring that audiences are at the heart of our organisations. If they’re not we will surely fail, in an age when customer experience is of vital importance and when the way people interact (or don’t) with our art is changing rapidl... Keep reading on LinkedIn
Each year I attend the Arts Marketing Association conference. Even though I’m now a ‘recovering’ marketer, I find it incredibly useful. Marketing isn’t just about selling tickets but about understanding audiences, developing the right products for them and ensuring that audiences are at the heart of our organisations. If they’re not we will surely fail, in an age when customer experience is of vital importance and when the way people interact (or don’t) with our art is changing rapidl... Keep reading on LinkedIn