By introducing a subscription scheme, Kate Werble's gallery is “trying to teach people to trust the artists” while simultaneously empowering them to “be surprised and expand their ideas about collecting art.” Tim Schneider reports.
With galleries currently open and relatively lively in New York again, it can be easy to forget how barren and uncertain the city’s art landscape was in early spring 2020. Even before Governor Andrew Cuomo officially shut down all non-essential businesses in the state on March 20, a huge proportion of dealers had already voluntarily closed shop. Museums went into hibernation too, casting all sides of the New York art ecosystem into darkness. It was unclear whether dealers and artists could sustain their operations on remote sales alone, and no one knew when art lovers would be able to take solace or find escape by actually experiencing art in person again.
It was in this unsettled environment that gallerist Kate Werble confronted a high-stakes question: What could dealers and artists work toward together that wasn’t either a physical show or a digital experience?... Keep reading on artnet
With galleries currently open and relatively lively in New York again, it can be easy to forget how barren and uncertain the city’s art landscape was in early spring 2020. Even before Governor Andrew Cuomo officially shut down all non-essential businesses in the state on March 20, a huge proportion of dealers had already voluntarily closed shop. Museums went into hibernation too, casting all sides of the New York art ecosystem into darkness. It was unclear whether dealers and artists could sustain their operations on remote sales alone, and no one knew when art lovers would be able to take solace or find escape by actually experiencing art in person again.
It was in this unsettled environment that gallerist Kate Werble confronted a high-stakes question: What could dealers and artists work toward together that wasn’t either a physical show or a digital experience?... Keep reading on artnet