Millions of conversations
How relevant is outreach marketing in a world of digital communications? Hardish Virk believes there is still a place for tal…
Posts
Going with the flow
Stuart Nicolle shares the latest figures showing just how attractive the arts offer in the four countries of the UK are to those l…
Concerts in our living rooms
New music can be attractive to anyone but it all depends on how we hear about it and then where we first hear it, believes Tania H…
Capture the customer
Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effec…
Open dance house
For a week in October Rambert invited the public to view rehearsals and training, and take part in choreography and dance classes….
Up close and personal
Manchester Camerata will be experimenting with simple, sensory ways to heighten the audience’s experience and transform the…
Mobile technology to the rescue
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues ha…
The dynamics of arts marketing
Hye-Kyung Lee traces the history of arts marketing though three different phases, each posing new challenges and requiring ar…
Talking on tour
A new touring model capitalising on word-of-mouth recommendations indicates that touring is not dead after all. Jo Towler explains…
Enjoying the Christmas rush
In December, almost half of the tickets sold to a venue's Christmas show are likely to be bought by new customers at that venu…
Seizing the moment
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising find…
From spectator to spectraitor
Lauren Holden explains Spectraitors, her idea for a DISloyalty app which encourages regular arts-goers to be disloyal to their fav…
Christmas starts early
The height of summer is the best time for venues offering a Christmas show to start gearing up for success. Hannah Mitchell explai…
Opera and ballet review exposes venue/company friction
The failure to share data is hindering audience development and must be addressed as a condition of funding, says ACE.
Automated captioning
Captioning live theatre performances for the deaf is often seen as costly and inflexible, says Laura Arends. But new automate…
All friends together
A year after setting up a blog, Hilary Machell and Yvonne Battersby reflect on their experiences from initial nervousness to an aw…
A well grounded community
How does a tiny Georgian theatre survive in a working class town? Esther Harris talks to Richard Stride, owner of the Groundlings…
In need of a new image
Rich Hadley believes that cultural organisations must lose their "remote, elitist, rarified, out of touch and unyielding"…
Contemporary music made more popular
Huddersfield Contemporary Music Festival has an enviable international reputation but how does it go down with the locals? Sarah M…
Much more for your supper
Burns Night is celebrated in some style in Dumfries, with three days of music, theatre and carnival. Graham Main describes how tho…
Selecting the right scheme
Are membership schemes a great idea or a lot of work? In the first of two articles Alex Youel helps you think through your busines…
The magnitude of marketing
How much has the arts marketing role changed in the last twenty years? Strikingly, says Sarah Chambers, who examines what is now r…
Community commitment
The Old Vic’s community theatre projects may be uneconomic and time-consuming, but Steve Winter and Alexander Ferris believe…
Prosperous partnerships
Collaborations with a yacht club, fishermen and many others are set to increase engagement in the arts in the Canterbury region. L…
