Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its…

The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts…

As many organisers of outdoor arts events have a love–hate relationship with collecting data from visitors, Vishalakshi Roy…

A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and…

The arts sector struggles to articulate its impact, while the UK’s video games sector has done it very effectively. Stephen…

How do the public make value judgements about works of art? To find out, Saul Albert did some eavesdropping at Tate Modern.

Jane Earl busts some arts-related myths, starting with ‘everyone wants to take part in arts activities’.

Just how diverse is the arts workforce in England, Scotland, Wales and Northern Ireland? Find out with these Infographics collatin…

Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development t…

Cutting-edge technologies are bringing about a box office data revolution. Andrew Thomas and Roger Tomlinson reveal how arts organ…

Sheffield Theatres was part of a regional consortium of box offices until it decided its audience development activities would ben…

Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and w…

How can the arts sector unlock the power of big data? Jason Jones-Hall suggests we learn from the work of Florence Night…

Technology is offering new ways for arts organisations to market their work and engage with audiences. Sofia Carobbio reveals some…

When Exeter Corn Exchange had to become financially self-sufficient, its busier programme required a fully rounded box office mana…

What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, Th…

Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting…

To diversify income, Cambridge Live needed a simpler yet more versatile box office system. But would it be ready for the day the f…

What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and…

Detailed guidance on data collection has been published by Arts Council England, as NPOs prepare for data sharing agreements to be…