Taking back control
After moving to a new box office system, an Atlanta theatre secured nearly three times more in donations in the last half of 2015…
Posts
Stopping the decline
A new, nimbler box office system has given Mercury Theatre the power to turn around a steady decline in ticket sales. Libby Penn e…
Does more data mean more progress?
ArtsProfessional’s recent revelations about Culture Counts and Quality Metrics prompt Richard Fletcher to question how we ma…
The thoughts of a data geek
With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty&nb…
Up in the clouds
Revenues are growing, and staff and customers are happier since Regent’s Park Open Air Theatre moved its box office to a clo…
Data worlds explored
Placing data-scientists-in-residence in arts organisations has led to some futuristic tools that are of real use. Cimeon Elle…
Whose data is it anyway?
In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?
Raising our game
Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.
Rural versus urban
Some arts attenders are more ‘promiscuous’ than others, the Audience Agency’s data can reveal.
A successful start
Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a be…
Data tool to help the arts build stronger networks
Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their profes…
Why audiences attend
After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend t…
Swipe, tap and donate
There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals al…
Report calls for more research into cultural value and inequality
The campaign to boost diversity in the arts is being held back by a lack of research and accurate data, according to a literature…
Digital discoveries
A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, ma…
Rapid results
An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, expla…
Web platform to aid funding bid process
By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build strong…
Data-driven decision-making
Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael…
Less is definitely more
Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer em…
Data sharing practices to be customer-driven
Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact…
A treasure trove of data
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing an…
Art’s labour’s lost
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still are…
Report highlights blackspots in rural arts engagement
ACE will review how it is meeting the needs of rural communities following a report that paints a largely positive picture of arts…
Hard times or smarter times?
Anne Torreggiani asks whether belt-tightening is driving us to think more strategically about how we communicate with audiences.
