Whose data is it anyway?
In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?
Posts
Raising our game
Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.
Rural versus urban
Some arts attenders are more ‘promiscuous’ than others, the Audience Agency’s data can reveal.
A successful start
Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a be…
Data tool to help the arts build stronger networks
Through visualisation of employees’ contact lists, a new online tool aims to help arts organisations understand their profes…
Why audiences attend
After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend t…
Swipe, tap and donate
There are probably more millionaires in your audience than you think. Libby Penn reveals how to find high-net-worth individuals al…
Report calls for more research into cultural value and inequality
The campaign to boost diversity in the arts is being held back by a lack of research and accurate data, according to a literature…
Digital discoveries
A new data guide and digital toolkit are showing how digital technology can enhance an arts organisation’s core activity, ma…
Rapid results
An innovative regional theatre has used data and cloud technology to increase ticket sales and diversify its business model, expla…
Web platform to aid funding bid process
By collating public data sets, developers hope to allow arts organisations to identify gaps in cultural provision and build strong…
Data-driven decision-making
Data management has to be everyone’s responsibility and not just seen as an “esoteric specialism”, says Michael…
Less is definitely more
Hannah Mitchell explains how arts organisations can achieve the desired ticket sales through significantly fewer em…
Data sharing practices to be customer-driven
Clarification from the Information Commissioner has taken the pressure off NPO venues that are hesitant to share customer contact…
A treasure trove of data
For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing an…
Art’s labour’s lost
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still are…
Report highlights blackspots in rural arts engagement
ACE will review how it is meeting the needs of rural communities following a report that paints a largely positive picture of arts…
Hard times or smarter times?
Anne Torreggiani asks whether belt-tightening is driving us to think more strategically about how we communicate with audiences.
Realising the potential of digital technology
Digital skills, processes and activities have helped most arts organisations reach new audiences and generate alternative revenue…
Capture the customer
Good data can mean great cost savings as well as valuable insights. Hannah Mitchell kick starts some New Year resolutions on effec…
Mobile technology to the rescue
Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues ha…
Talking on tour
A new touring model capitalising on word-of-mouth recommendations indicates that touring is not dead after all. Jo Towler explains…
Expert advice on fundraising challenges
As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fun…
Seizing the moment
Which is more influential over repeat attendance – performance or venue? Hannah Mitchell reveals some of the surprising find…
