What’s the recipe for maximising engagement and income?  Jenny Scudamore explores ‘segmentation made simple&rsquo…

Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips…

Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torregg…

When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied custo…

To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the…

Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receivi…

Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year….

Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be…

Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools…

New data protection regulations come into force next May, and while some may see this as a burden, Live Music Now is seizing the o…

As more and more local authorities reduce funding and staffing for the arts, how can we ensure they have the capacity to fulfil th…

Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a n…

Roger Tomlinson has more questions than answers about the quality metrics system that Arts Council England’s larger NPOs wil…

Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better an…

Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.

Brewery Arts Centre increased its charitable income from box office donations by more than 40% when it approached customers at the…

Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate th…

After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visitin…

Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data….

Liz Hill tells NPOs, ‘just say no’ to a fundamentally flawed scheme that will reveal more about the nature of the audi…

The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers…

Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains…

A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promo…

Concerns have been raised about the quality of diversity data, with Arts Council England Chief Executive Darren Henley labelling u…