GDPR and fundraising: Everything you need to know
Some arts charities are unsurprisingly nervous about the new General Data Protection Regulation that comes into effect next year….
Posts
How to… use Google Analytics more efficiently
Too many arts and cultural workers are wasting time wading through Google Analytics data. Sara Lock shares some tips on how to be…
Meaningful segmentation
Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools…
A burden and an opportunity
New data protection regulations come into force next May, and while some may see this as a burden, Live Music Now is seizing the o…
Can less really be more?
As more and more local authorities reduce funding and staffing for the arts, how can we ensure they have the capacity to fulfil th…
On the tourist map
Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a n…
What are we counting?
Roger Tomlinson has more questions than answers about the quality metrics system that Arts Council England’s larger NPOs wil…
The screening effect
Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better an…
Seeing the future
Need to forecast attendances or ticket sales? Jenny Scudamore explains how to make better predictions.
Making the ask easier
Brewery Arts Centre increased its charitable income from box office donations by more than 40% when it approached customers at the…
Bridging the generation gap
Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate th…
Sharing touring data
After updating its approach to data collection and sharing, Sadler’s Wells noticed a surge in email sign-ups for its visitin…
Audiences for classical music
Catherine Bradley reveals five things you might not know about classical music audiences, discovered through Audience Finder data….
Why Quality Metrics is a really bad idea
Liz Hill tells NPOs, ‘just say no’ to a fundamentally flawed scheme that will reveal more about the nature of the audi…
A powerful platform
The Watermill Theatre’s new box office management system has increased ticket sales and donations, and encouraged customers…
In pursuit of the holy grail
Is it possible to double the response rate you get from your direct marketing and save money at the same time? Tim Baker explains…
The value of insight on tour
A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promo…
Women, disabled and BME still struggle to reach senior arts roles
Concerns have been raised about the quality of diversity data, with Arts Council England Chief Executive Darren Henley labelling u…
In pictures: Get to know your online audience
Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its…
Data to measure diversity
The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts…
Valuable visitor data
As many organisers of outdoor arts events have a love–hate relationship with collecting data from visitors, Vishalakshi Roy…
Data and self-determination
A new approach to box office management has shifted the revenue balance at Blackpool Grand Theatre firmly toward ticket sales and…
Learning from the creative industries
The arts sector struggles to articulate its impact, while the UK’s video games sector has done it very effectively. Stephen…
Measuring aesthetic value
How do the public make value judgements about works of art? To find out, Saul Albert did some eavesdropping at Tate Modern.
