Creative Europe funding boosts UK culture, research finds
91 companies and organisations in the UK were supported by Creative Europe last year, receiving 10% of the scheme’s total fu…
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UK leads soft power index
The country’s culture was ranked second globally, remaining behind the US and ahead of France and Germany.
Audience development agency to close after Creative Scotland cuts
15 employees will be affected by the closure of Culture Republic, following the loss of its annual funding from Creative Scotland.
Brexit voters more likely to shun the arts, research finds
Arts and museum attendance are higher predictors of Remain voting than arts participation and library usage, both of which are les…
Green light for artistic quality measurement scheme
Counting What Counts Ltd has won the £2.3m contract to deliver the quality measurement system that England’s larger ar…
Accounting for the modern age
A cloud-based accounting system allows you to manage your financial information more efficiently and cost-effectively. Mahmood Rez…
Segment your way to success
The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US…
The Audience Agency joins forces with innovation agency
Golant Media Ventures will merge with The Audience Agency’s enterprise arm as the sector support organisation strengthens it…
Falling in love with data
Decision-making can include hard evidence, so how can we best help arts professionals to embrace the data that provides it, asks P…
NPO data sharing agreements cancelled amidst GDPR panic
As around 40 arts organisations are told that their agreements with Southbank Centre are being terminated, ACE threatens to withho…
Are you really GDPR ready?
GDPR obligations go beyond direct marketing, so when it comes to managing commercial risk, what might you have missed, asks Debbie…
Connecting a diverse programme with diverse audiences
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genr…
Arts organisations among best employers for women
The gender pay gap is smaller in the arts than other sectors, although some organisations are still trailing behind including &lsq…
A customer-friendly approach to GDPR
Asking your customers to ‘re-consent’ to contact from you could threaten your relationship, but Michael Nabarro sugges…
Audience Finder: What’s new?
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making…
The power of shared ambition
A unified view of audience behaviour has increased sales and donations for Exeter Phoenix. Alice Young explains how.
Tough love for better engagement
Purging inactive subscribers from Chichester Festival Theatre’s email list has helped improve the effectiveness of its marke…
Quality Metrics to go ahead under new name
Although a supplier was chosen to deliver Arts Council England’s £2.7m quality evaluation programme, the procurement p…
Bare necessities
What’s the recipe for maximising engagement and income? Jenny Scudamore explores ‘segmentation made simple&rsquo…
GDPR: How to get the job done
Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips…
What’s the point of an audience development plan?
Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torregg…
From satisfaction to sales
When Bradford Theatres recognised that its online booking system was a bit creaky, it chose a phased approach that satisfied custo…
Turn your marketing upside down
To achieve true customer relationship management all marketing activities should be turned upside down, focusing much more on the…
Why you should love someone else’s fans
Fans of touring companies are perfect customers – booking early and often in large groups. Sian Dudley reveals how a receivi…
