Museums and the cultural complacency trap
Benji Wiedemann, of brand consultancy company Wiedemann Lampe, says museums need to think more about their cultural purpose and co…
Posts
User-centred thinking: Bridging the gap between assumption and truth
Anyone involved in marketing, or creating websites or digital products will know the phrase ‘You are not your customer&rsquo…
Rural touring companies to benefit from press support
The National Rural Touring Forum (NRTF) has launched an in-house rural and regional press agency to provide its members with…
Be brave, be bold: What we can learn from marketers
Arts and cultural marketers are inspirational. Despite the challenges organisations are facing, they remain optimistic and passion…
From firefighter to data geek
In hindsight, Sarah Horner thinks it was obvious she would end up in arts admin as she was always drawn to creative stuff as a chi…
Digital content: Less like marketing, more like journalism
A focus on niche audiences and regular content formats could be key to amplifying a new type of storytelling, writes Zosia Poulter…
Don’t let your marketers head for the exit door
A survey of arts and cultural marketers reveals a growing sense of unfairness around pay and working conditions. Matt Ecclestone h…
Programming, price, people and the pendulum of power
If price has lost its power, what does that mean for arts organisations who continue to face financial challenges with increased c…
The shifting world of arts comms
For the past two years, Mobius Industries has run a survey to take the temperature of arts PR. As Emma Berge reports, the results…
2024 set to be a groundbreaking year
The speed of innovation in the digital world can be hard to keep pace with and, as Katie Moffat writes, this is going to be a roll…
AI: Understanding the implications of fast developing technology
Artificial intelligence has been around for years but, as Katie Moffat writes, the new generation of AI tools can be used by anyon…
Communications in a time of crisis
When the proverbial hits the fan, how prepared are you to handle the public messaging? Helen Palmer shares her experience of crisi…
National Theatre to pilot early evening performances
The National Theatre will trial early evening performances in an effort to adapt to the "post-Covid lifestyles" of its p…
Sage Gateshead renamed The Glasshouse
Decision to change name of venue taken after announcement last year that an arena and conference centre to be built next door woul…
Digital marketing for arts sector beginners
Whether you’re new to digital marketing or have been bluffing your way through for a while, Lauren James has put together a…
Croydon Borough of Culture advertising ‘confusing’
Signage created to promote Croydon’s year as London Borough of Culture has been criticised for confusing rail passengers. Ma…
Edinburgh Fringe performers criticise ‘poster censorship’
Performers at this year’s Edinburgh Festival Fringe claim posters advertising their shows are being censored or defaced as t…
Brand loyalty isn’t always the answer
Thinking of rebranding? Rob Macpherson unpacks what you need to think about before embarking on a radical rethink of your image.&n…
‘Apple doesn’t sell fruit’
What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.
DCMS outlines ‘lessons learned’ from UNBOXED festival
DCMS identifies lessons to be learned from the management of UNBOXED festival in letter to Public Accounts Committee.
Fund offers musicians advances of up to £50,000
A new fund has been launched to support artists working in the independent music sector. As part of Music Gateway's Ignite fun…
BFI awards £2.1m through Global Screen Fund
The British Film Institute (BFI) has awarded £2.1m in funding to 24 British companies working in independent film, TV, anima…
Tixly to be partner with Trafalgar Tickets
Event ticketing software company Tixly has been selected as ticketing partner for Trafalgar Tickets. Trafalgar Tickets will begin…
Most artists make a loss on music releases, research finds
Most independent artists who promote their own music releases make a loss, according to new research. The research by Pirat…
