Easol launches tech toolkit for festival organisers

Experience commerce technology company Easol is launching a new toolkit designed to help festival organisers run profitable events and deliver “gold-standard” customer experience.

In the wake of the pandemic, festival organisers are facing challenges including rising costs and supply chain issues, loss of labour due to the pandemic and a saturated market after two years of postponements, the company said. It also cited low consumer confidence and the cost of living crisis as factors affecting ticket sales.

The new toolkit aims to help tackle the problem of organisers using multiple websites and systems to manage customer bookings and payments, which Easol says leads to “increased fees, loss of data and a loss of control over the customer experience”.

“It is amazing to see festivals up and running again but as festival organisers ourselves, we know that they are facing an uphill battle by using outdated technology that erodes the control they have over their business,” said Ben Simpson, Co-Founder and CEO of Easol.

The company plans to reveal full details of the toolkit at an event on September 22.