Music managers’ programme ‘skills up’ independent sector

A programme for independent music managers has helped build sustainable long-term businesses and support the careers of artists, according to the findings of a new report.

The Music Managers Forum (MMF) established its Accelerator programme in 2018, with support from YouTube Music as well as Arts Council England, Creative Scotland and the Scottish Music Industry Association.

Its MMF Accelerator Report, commissioned to mark the fifth anniversary of the programme, documents the work done to foster diversity and develop skills in the sector.

In total, 115 managers have received funding and training, with at least £9.4m generated in turnover for the artists represented during their managers' participation in the programme.

Of these participants, 42% are female, while 43% are from Black, Asian or ethnic backgrounds. More than 50% are based outside London.

Annabella Coldrick, MMF Chief Executive, said the programme had done “great work in dismantling barriers and encouraging participation from under-represented groups and entrepreneurs based outside of London.

She added: “The result is a real and thriving community of super-skilled managers from all quarters of the UK, who I believe will help reshape the future of the music industry.”