Norris to chair Nonclassical

London-based record label, promoter and events producer Nonclassical has named WILLIAM NORRIS Chair.

As leader of the the board and overseeing the executive team, Norris will help the organisation develop, produce and promote music from diverse artists and devise a programme of work across events, label and artist development programmes when he takes up post on 6 September. 

Norris is a consultant working for music and arts organisations including Philharmonia Baroque Orchestra, Sage Gateshead and the European Union Youth Orchestra.

He is a former Managing Director of orchestral training programme Southbank Sinfonia, where he led EDI initiatives, formed new partnerships between Southbank Centre and BBC Radio 3 and secured the ensemble’s first performance at BBC Proms. 

Prior to this, he spent three years as Managing Director at Tafelmusik Baroque Orchestra and Chamber Choir in Toronto, Canada.

Most recently, he was Chief Executive (maternity cover) at Scottish Ensemble.

“Surprise, adventure and risk. These are all things that attracted me to Nonclassical,” Norris said.

“They’re what a truly creative organisation should be about. Not about routine, not about safety, not about 'we’ve always done it this way'. 

“I’m really excited to take on this role … to continue to develop and nurture those who push the boundaries of music,” Norris said.

Outgoing Chair MICHAEL NOONAN, said Norris brings skills and enthusiasm that Nonclassical welcomes and admires.

“The period ahead is likely to involve significant change for the organisation on many fronts as the sector adapts to the world post-pandemic and changing audiences,” he added.

“Our new chair will help the board and executive chart a way forward that focuses on helping composers and music creators innovate musically and reach out to inspire new audiences.”